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The DecX Scoring System

How We Measure If Your Deck Will Win

DecX = Decision Likelihood Index

We don’t score your deck on “design” or “creativity.” 

We score it on what actually drives decisions — whether that’s an investor writing a check, a buyer signing a contract, or an executive approving budget.

Our proprietary DecX AI engine analyzes thousands of data points. Then our human experts add the nuance that only experience provides.

  • CREDIBILITY (25%)

Do you have proof that backs your claims?

  • Pitch Decks: Traction metrics, customer logos, revenue data

  • Sales Decks: Case studies, ROI proof, testimonials

  • Product Decks: Past wins, adoption data, stakeholder support

  • CLARITY (20%)

Is your story easy to follow and act on?

  • Pitch Decks: Clear ask, obvious next step

  • Sales Decks: Problem → Solution → Outcome flow

  • Product Decks: Decision-ready structure

  • MARKET FIT (20%)

Is the opportunity compelling enough?

  • Pitch Decks: TAM/SAM sizing, timing, why now

  • Sales Decks: Buyer pain, urgency, cost of inaction

  • Product Decks: Business impact, strategic alignment

  • COMPETITIVE EDGE (20%)

Why you vs. alternatives?

  • Pitch Decks: Moat, differentiation, defensibility

  • Sales Decks: Why not competitor, why not DIY, why not do nothing

  • Product Decks: Build vs. buy, resource efficiency

  • PRESENTATION (15%)

Does your story land in the first 3 slides?

  • Pitch Decks: Hook, narrative flow, visual hierarchy

  • Sales Decks: Attention, engagement, memorability

  • Product Decks: Executive-ready, scannable, clear CTA

DecX Score ranges from 0-100.

  • 70+ = Decision-ready. Your deck is working. Go get that yes.

  • 50-69 = Needs refinement. Close, but not closing deals.

  • Below 50 = Needs serious work before it sees daylight.

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